MBA MARKETING MANAGEMENT (MM)
"To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products."
- Brian Halligan, CEO of HubSpot Inc.
In recent years marketing has almost become a science, under the watchful eyes of statisticians working at top business schools. Meanwhile, sophisticated analytical techniques have allowed customer segmentation to be taken to new degrees of precision.
The emergence of marketing and marketing analytics has seen business schools weight heavily such skills’ importance to future business leaders. The growth of the internet and the collation of databases containing detailed customer profiles, have only served to heighten the value and sophistication of marketing tools for achieving competitive advantage. Business schools have looked to build on this competitive advantage through offering their students an increase in the amount and variety of marketing focused courses and electives as part of their MBA programs.
MBA MARKETING MANAGEMENT SPECIALIZATIONS ARE
Sales & Distribution
Product & Brand Management
Advertisement & Sales Promotion Management
Logistic & Supply Chain Management